Before getting into the Coke Zero Farewell, Please watch this video!
Coke Zero – “Nananana Nananana Hey Hey Hey Goodbye”
How many of you love Coke Zero and would be a little saddened by the news that there will be no more Coke Zero on store shelves here in the near future? Well, I hate to be the bearer of bad news, but this is true my friends. Why would the company take such a risk? After all, it has taken risks before only to have lost, but did they? Remember the April 23rd, 1985, Catastrophe incurred by the company as they tried to change their original product and relaunch a “New Coke?”
Why is the Coca-Cola Company bidding farewell to Coca-Cola Zero? And, will there be a back lash like that of the 1980s, as people demanded a return to Coke’s original flavor? We shall see the outcome here in the near future. Hey, what does the company have to lose anyway? After all, they managed to take that epic 1985 fail and turn it around to a “Coca-Cola Classic” success!
Let me give you the 411:
The Coca-Cola company announced today that it will no longer be offering this product. Instead, they are moving to Coca-Cola Zero Sugar which will offer a new name, taste, and look. The company wants to assure that consumers don’t feel like they are switching brands as they move from drink to drink (silver, black, etc..) so they are incorporating the “red” color on the majority of the bottle. The new product is set to hit the shelves in August of this year. Hmm… Why? You ask. Well, here is the run down; The company claims that their low or no sugar drinks have rising sales, and the company’s top executives are hopeful that people will enjoy the same great taste with less sugar. The company put their product to the test for an entire year to see if it would be something that consumers would like. Apparently, it sparked fire on the taste buds of those who sampled the product because the company is moving forward with the launch.
What are your thoughts? Are you in for the new product? Or, are you not a coke drinker at all? What products might they sell that would draw your attention?
What’s going on with Coca-Cola Co?
When I saw the headlines, I wondered what was going on? Why such a change? Well, It seems as if Coca-Cola is scrambling to find ways to diversify its company as it has lost shares in the second quarter and revenue was down about 16%. The market is changing. People are wanting smaller sizes and the company is seeing that. Click here (Coca-Cola Change) for more information, via video, on that.
What about the Sugar in Coke Products? Is Coca-Cola willing to change their ways?
In an article found on coca-colacompany.com, entitled Coca-Cola CEO: ‘We Must Be Bold and Fast’ CEO James Quincey states, “Sugar is a challenge for many communities. We accept it. In many countries, there are people who over consume sugar, both in beverages and in foods. This is where we, as well, need to act. We support the World Health Organization (WHO) in its goal that people should not consume more than 10 percent of their daily calories from added sugar. In Germany, we are backing the commitment of the European beverage association, UNESDA, to bring down the sugar content of our portfolio by a total of 10 percent by 2020. This requires major efforts. We are changing recipes, focusing increasingly on smaller packages and, last but not least, providing clear product information for consumers.”
I have to say that I like that they are trying to be more transparent and I also agree with the smaller sizes.
While I like the route they are taking with smaller packages and no sugar, I just can’t help but wonder what other “bad” ingredients” are going to be going into the new drink. I mean, “NO SUGAR?” I guess I will wait to find out, though I will not be drinking it, I will be reading the label out of curiosity.
STOP!! May be a lot of the same, huh?
Here is the link with the ingredients → (Coca-Cola Zero Sugar). Not a fan of the following found on the previous link:
“Ingredients: Water, Colour (Caramel E150d), Phosphoric Acid, Sweeteners (Aspartame, Acesulfame K), Natural Flavourings Including Caffeine, Acidity Regulator (Sodium Citrate). Contains a Source of Phenylalanine“
What do you think? Is this something worth drinking? I’m not an expert, but I have been told that if you can’t pronounce it, it probably isn’t good. Just saying. 🙂
Consuming soft drinks are bad altogether and I wonder how such companies have been allowed to sell these highly addictive drinks for years? Well, in Coca-Cola’s case, for over a century! How is it ok? I am digressing here because as I write I think of the repercussions of drinking such drinks on a daily basis, as many people do today. People might say that it is up to us and that we are capable of making our own decisions on whether or not we drink coke or not, but my question is why allow something harmful to be put out to the public in the first place? Isn’t this similar to the tobacco industry? Ok, maybe I am going overboard here because, after all, we all know how horribly bad tobacco is for us but is coke that much better? You know, people say all in moderation. And, I agree. Still, I ponder about what our government allows us to ingest.
Whatever the case, Coca-Cola is living breathing tradition for so many around the world and be it what it may, it seems as if they are trying to do better by their consumers. They are working hard to diversify and venture out into new areas of service and I am sure they will continue to be around for another century. Don’t worry, you probably will not have to go out and purchase your exclusive seating for nearly $3,000 just yet!
Personally, I think it is time for me to say no to sodas altogether. I have done it for 31 days straight, why not continue?